Tom helps talented individuals, senior leaders and leadership teams perform at a higher level.
His perspective is shaped by both sides of the leadership conversation: more than a decade experiencing the realities of senior commercial leadership himself, followed by extensive work developing and coaching others.
Tom Mason
Commercial leadership experience
Before founding Potentia, Tom spent more than a decade in senior leadership roles at Barclays Corporate & Investment Bank, including Head of Retail & Consumer Sector.
That gave him first-hand experience of leading teams, managing complex stakeholders, making difficult commercial decisions and performing in demanding environments.
Today
Today he works across executive coaching, leadership advisory, leadership development and team development.
His style is thoughtful, pragmatic and challenging.
He doesn’t believe clients need someone to give them all the answers. Nor does he believe a coach should simply ask questions from the sidelines.
The best conversations combine challenge, curiosity, experience and perspective — helping clients arrive at better thinking and take meaningful action.
Credentials
Professional Certificate in Executive Coaching — Henley Business School
EMCC Senior Practitioner
Certified Hogan Practitioner
Certified Systemic Team Coach
BSc Management Science — Manchester Business School / UMIST
Co-founder — Beyond Potential
Co-author — Beyond Potential Leadership Model
High performance is achieved when leaders think clearly,
decide confidently and act with purpose.